KNOW BRANDING ?

At Waldinger, we know branding. And we’re passionate about creating positive change. We write exciting new chapters in our clients’ success stories every day by delivering impeccable marketing communications, branding, strategy, graphic design, web, video, direct marketing services and much more. We have the expertise – and the passion – to make a big difference.

Beyond Creative

 
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A Strong First Step

 
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Branding

 
  • b1

    A Strong, Forward-Leaning Brand

    After conducting primary research with RK&K’s clients and stakeholders, we created this timeless logo along with an updated tagline, color palette, brand guide and other marketing tools.

  • b2

    A Peaceful Place

    We created an eye-catching yet understated insignia for Morrell Park Apartments, emphasizing the nature and green space at the site.

  • b3

    A Visionary Approach

    We produced a strong brand motif that translates well across all media to support FMC’s bold five-year strategic roadmap – geared to internal stakeholders and the investor community.

  • b4

    Building a Brand Architecture

    To boost this real estate developer’s brand recognition, we created a clean, consistent look by assigning distinct yet complementary colors to each of its three businesses.

  • b5

    Merging Two Leaders in Cancer Research

    Our team created the brand logotype, biomarker design and positioning tagline, as well as a comprehensive style guide and brand launch, all an outgrowth of our Day One process.

Web

 
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    FMC Corporation

    As a companion to FMC’s Annual Report, we proposed and managed every aspect of this site’s content and production, including still and video photography around the world. Visit site.

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    Thompson Advising

    We built a clean, straightforward and responsive website to align with the new brand we created for this national consulting firm. Visit site.

  • w3

    Coach for America

    After branding the organization, we created this exciting new web presence for Coach by conceiving, designing, programming and developing the site, as well as editing the site’s content. Visit site.

  • w4

    Farmland Investor Center

    To bring this market intelligence service to the next level of subscriber success, we conceived and designed a powerful new site while supporting content development. Visit site.

Video

 
  • Verizon Benefits Portal

    We created this fun, engaging video to introduce Verizon’s new benefits portal to its employees.

  • NW&RA Brand Launch

    To bring this association’s new brand to life, we wrote, directed and edited a series of videos – both live and animated.

  • FMC Innovators

    This is one of 11 videos we conceived, directed and produced to highlight the inventive, game-changing work of FMC employees worldwide.

  • Thank You, Xerox

    Our team wrote, directed and produced this video to showcase key Xerox outsourcing services in a unique, personal way.

Print

 
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    ACS/Xerox: Think Beyond Book

    As part of a targeted Fortune 500 awareness campaign, we wrote and designed a hard-cover book, inspiring C-level executives to rethink their approach to economic challenges.

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    Key Targets Posters

    To help stimulate engagement in sustainability, we created a series of colorful, attention-grabbing posters aimed at FMC Corporation’s international workforce.

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    MedStar: Meet the Count Campaign

    MedStar Health wanted to build enthusiasm (and fun) around its quarterly blood drives, so we made them fun(ny). Our “Meet the Count” campaign boosted visibility and drove blood donations to their highest levels ever.

  • p3

    Bavar Properties: Firm Overview

    This commercial real estate developer needed a strong corporate overview kit. We delivered with compelling photography and a clean, sleek design.

  • p4

    PricewaterhouseCoopers: Collateral

    Our team worked closely with PwC to design a vast array of materials that fit within its established brand without getting lost in the shuffle.

  • p5

    Penniman & Browne: Sales Kit

    Our team designed a suite of print materials for P&B that worked well with its existing logo and the new website we created, bringing a fresh, consistent look to the company’s image.

Proud to Serve These Brands

  • ACS
  • American Chemistry Council
  • A&R COmpanies
  • calvert
  • carefirst
  • cla
  • coach
  • colgate
  • directv
  • fedex
  • fmc
  • georgia
  • medstar
  • nahb
  • nwra
  • pwc
  • rkk
  • turner
  • tw
  • xerox

Making Us Blush

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  • "Has anyone ever told you that you are the best? Seriously, we appreciate your dedication and commitment to quality. Thanks for taking care of the details to get us over the finish line. You and your team are highly appreciated."

    Tom S., global solutions company, Pennsylvania

     

  • "The new thought leadership website you created is so good, I thought I’d cry. The additional awareness it creates for us reinforces that we know what we are doing – especially when it comes to choosing a strategic partner like Waldinger. Thank you."

    L. Anderson, global professional services firm, Texas

     

  • “I love you guys - creative, responsive, flexible, smart - who could ask for anything more?”

    Carrie H., global non-profit, Washington, DC

     

  • “Well done. I was speechless watching your firm's handiwork. Clearly cutting edge and something totally beyond our expectations.”

    Owen R., regional commercial real estate firm, Maryland

     

  • “Thank you SO much for the work you have done to uplift our brand image. You performed like you were my personal team. Your surprise first draft redesign of the magazine stimulated my imagination for the possibilities. And your integration of the idea into a web presence is just awesome. I cannot use that word too often. Awesome. Awesome. Awesome.”

    Allegra B., publisher & DIY personality, Maryland

     

  • “I am very aware of the limited amount of time we gave you to pull this project together, but you and your team were very accommodating, had a great attitude and put in the necessary long hours to ensure that everything was completed on time. Great job!”

    Brandon F., real estate development firm, Maryland/DC

     

  • “Business is booming. The challenge is now almost too many clients. I've reached about 70% of our one-year goal in just a little over three months…Thank you so much for your help. Obviously the business wouldn't be what it is without the fantastic website you created.”

    L.T., president, start-up national consulting firm, Maryland

     

  • “We greatly appreciate everything Waldinger has done for this project. You and your team's hard work and concern throughout this campaign have led us to consider you a partner rather than a vendor. Your work and support is outstanding. Everyone is overwhelmed by how great the website is. You and your team have done an excellent job. Thanks for all your hard work!!!”

    Carrie K., regional healthcare system, Maryland/DC

     

  • “The video and companion flipbook were well received at the analyst meeting today. The video is so well done that we used it as a proof point that we're taking this branding stuff seriously and walking the talk with real spending. Not only was it extremely creative but you demonstrated that you can make us look like a million bucks. You are making a huge contribution to our marketing success!”

    Tom D., global professional services firm, Washington, DC

     

  • “I had dinner with a prospective project partner last night who had no idea who we were until she went to our new website. She gushed about how beautiful it was and how it made us seem like the premiere developer in Baltimore! You guys did an amazing job.”

    Marjorie R., regional real estate development company, Maryland/DC

     

  • “I met yesterday with [one of our key stakeholders]. He was so complimentary about our Fortune 500 marketing campaign that I had to share this with you. He said it was fabulous and in particular liked the personalization and the simplicity of the message. He also liked the package because it was so ‘tactile’ – and he loved the presentation on the thumb drive. He was very enthusiastic! Thank you for the thoughtful way you developed this campaign for us.”

    Rebecca S., global outsourcing firm, California

     

  • “Here’s the first comment we received from a member about the new website: ‘Very impressive and easy to use. It adds another dimension to our rebranding and professionalism. Great resource. Thanks and kudos to all involved.’ Please share this with your team. I can tell you that everyone here feels the same way. Good job.”

    Craig B., national industry association, Washington, DC

     

Get Noticed. Get Results.

Waldinger is a full-service branding and communications agency that works with a wide range of businesses and non-profits, both large and small. With a 25-year track record of providing insightful strategy and creative design, we know how to get results. Contact us today to create positive change.

410 321 5522

410 321 5522

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